Privacy Policy
Last updated: January 2026
At PetPrices, we are committed to protecting your privacy and ensuring your personal data is handled safely, transparently, and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
PetPrices is a UK-based pet product price comparison website designed to help pet owners find the best deals on dog and cat food.
We do not sell products directly. Instead, we help you compare prices and provide links to third-party retailers where you can complete your purchase. For the purpose of data protection laws, we are the "data controller" of the personal information we collect about you on this website.
Information We Collect
Information you provide to us
We may collect personal information that you voluntarily provide, such as:
- Your name and email address (if you contact us via our contact form).
- The content of any messages or feedback you send to us.
Information collected automatically
When you visit PetPrices, we may automatically collect certain technical information, including:
- Your IP address and device type.
- Browser information and operating system.
- Pages you visit and how you interact with our website.
- Data collected via cookies and similar technologies (see "Cookies" below).
How We Use Your Information
- To respond to your enquiries, feedback, or support requests.
- To improve the performance, functionality, and user experience of our website.
- To identify and fix pricing errors or technical issues.
- To ensure the security of our platform and prevent fraud or abuse.
- To analyse how visitors use our site so we can make better product decisions.
Cookies
Cookies are small text files placed on your device when you visit a website. We use cookies to make our site work correctly and to understand how it is used.
- Essential Cookies: Necessary for the website to function properly.
- Analytics Cookies: Help us understand visitor numbers and behavior (e.g. Google Analytics).
You can control or delete cookies via your browser settings at any time. However, disabling some cookies may affect the functionality of our website.
Third-Party Services
We use trusted third-party services for analytics (such as Google Analytics) to help us understand website traffic. These services may collect information about your use of the site.
Retailer Websites: When you click a "View Deal" or "Buy" button, you will be redirected to a third-party retailer's website. We are not responsible for the privacy practices or content of these external sites. We encourage you to read their privacy policies before providing any personal data.
Data Sharing
We value your trust. We do not sell, rent, or trade your personal information to third parties for marketing purposes.
We may only share your data in the following limited circumstances:
- If required to do so by law (e.g. to comply with a legal obligation or court order).
- To protect the rights, property, or safety of PetPrices, our users, or others.
Data Retention
We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. Contact enquiries are periodically reviewed and securely deleted when no longer needed.
Your Rights (UK GDPR)
Under UK data protection law, you have specific rights regarding your personal data, including:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You can ask us to correct any data that is inaccurate or incomplete.
- Right to Erasure: You can ask us to delete your personal data ("right to be forgotten") in certain circumstances.
- Right to Restrict Processing: You can ask us to limit how we use your data.
- Right to Object: You can object to the processing of your data in certain situations.
- Right to Complain: You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
Data Security
We have put in place reasonable security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way. However, no method of transmission over the Internet is 100% secure, so we cannot guarantee its absolute security.
Children's Privacy
PetPrices is not intended for use by children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us so we can delete it immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for the latest information on our privacy practices.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
privacy@petprices.co.uk